Selling 101

Random thoughts on selling…

Selling (in my opinion) is one of those words that conjures up negative thoughts of an overbearing, in your face, loud, obnoxious person who doesn’t have your best interest in mind at all.  I may not speak for the masses, but have had enough conversations with friends, colleagues and clients to know that there is a small contingent who feel the same way.

This is unfortunate…  Being in and around “selling” I have met countless caring, loving, giving individuals who are genuinely in business for the right reason.  Namely, to help others.

There’s a Bible verse in Proverbs that gives a name to those who are solely out to hear their own voice.  Kind of calls it like it is…

“Fools have no interest in understanding; they only want to air their own opinions.”
~Proverbs 18:2 NLT

That being said, selling should be something other than a sleek brochure accompanied by a good “pitch.”  Selling should be a good line of questioning.  Intended to discover what the other party is really looking for, interested in, trying to find…  Nothing more, nothing less.

Happy Easter!

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